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Mar 09, 2025

30 Game-Changing Beauty Products That Save Time

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

Legends will be told of your symmetrical eyeliner application and frizz-free, air-dried hairstyles.

BuzzFeed Staff

The set comes with two double-ended pens. Each pen has one side with the wing stamp, and the other with a traditional liquid eyeliner tip.

Promising review: "Eyeliner was the most tedious part of my makeup routine, but this makes me look forward to doing my liner without having the stress of messing it up with my shaky hands." —Zehra Ali

Get it from Amazon for $14.98+ (available in three sizes and a combo pack).

This cream helps define your natural texture and works best on those with wavy, curly, or coily hair!!

Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product one time so far, and I never want to be without it. I put some on after towel-drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant, so I was skeptical, but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610

Get it from Amazon for $7.97.

Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much that I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide base design. I have rheumatoid arthritis, and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

Get it from Amazon for $9.99+ (available in eight colors, two sizes, and multipacks).

Promising review: "A snap for makeup fixes, mistakes, and running mascara. Easy to use; removes any makeup in very selective areas; doesn't build up, get slick, or shine. Just does exactly what it was intended for without issues." —Aida C

Get it from Amazon for $9.99.

Each set comes with a curling rod and two hair scrunchies. These are designed to work with all hair types, but work best if you roll them with damp hair!

Promising review: "It’s very quick to learn how to use this, and the results are fabulous! I love how my hair looked the next morning. It was slightly uncomfortable to sleep with the first time I used it, but the second time I did not notice it. Comes with the heartless curler and two scrunchies made of the same material, but lacks a claw clip to secure it in place when wrapping your hair." —Abby A.

Get it from Amazon for $15.98+ (available in 12 colors).

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Promising review: "I have the driest heels, and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks, and now they're almost baby-soft again. BUT please follow the directions. I left it on my super-dry, thick-callused heels for only three minutes, and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

Get it from Amazon for $9.99+ (available in three scents).

Promising review: "NEVER GETTING MY NAILS PROFESSIONALLY DONE AGAIN. I love having long nails. I do not like spending $50 just to get them painted. I tried the gel polish with gel top coat, I tried the gel system with the lamps, and I tried every polish out there. My hands get washed hundreds of times daily. This stuff is unbelievable. It really works the way they say it does. I applied it about one or two minutes after finishing a second coat of color, and within minutes, it had bonded and set, and my nails stayed shiny and polished for over a week. That is not the full two weeks claimed, but I am unusually hard on my nails, so over a week is AWESOME. I immediately ordered several more." —Amazon Customer

Get it from Amazon for $9.99.

Promising review: "I have very thick, wavy hair. I can never blow out my hair because it's too hard to hold the round brush and hair dryer in the right spots. THIS!! It is everything all in one and the oval shape makes it so easy to use. It gets really hot. It is a little loud on high, but I've found if my hair is already a little dry then I can just use it on low. I used a blow-dry primer spray to accelerate the drying time and protect my hair. I'm in love! The flat iron always flattens my hair and makes it look dry. This straightens and retains the volume and gives it a soft, nondamaged look." —SAHM2011

Get it from Amazon for $33.29+ (available in two styles and various colors).

Some reviewers with 4a–c curls like the barrel brush, but if you're looking for something to blow out tighter curls or coils, consider checking out the Revlon one-step paddle brush, which is designed with curlier hair in mind!

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $17.95 (also available in packs of one and four).

Promising review: "Love love love these! I have long hair (almost up to my waist), and I hate to have my hair dripping water right after showering, but I do not want to use my hair dryer at all times, so I just keep this wrapped up for a while, and it does wonders! My hair is almost fully dry when I take this off (15–30 minutes max), and I feel relieved that I don’t have to carry the weight of a full towel around! The button is nicely placed, and it’s easy to just wrap it around your head. I have one, and my stepdaughter has the other, and we both love it!!" —Ana Davis

Get a pack of two from Amazon for $9.95+ (available in 14 color choices).

Promising review: "I ordered this because I was sick of keeping a towel on my head for so long while my hair dried, and if I didn't have a towel, my shirt was soaking wet from my hair after a shower. For reference, I had very long, thick hair and it takes a while to air-dry — and I'm so happy I found this scrunchie! It's a lot bigger in person than it looks in the image, which is great because it covers more of your hair to help dry it. No more heavy towels on my head or tight towel wraps." —Meghan

Get a pack of two from Amazon for $11.99+ (available in two styles).

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades).

Promising review: "I am so glad I gave this product a try, as it works amazingly well on my fine, oily hair. I have used just about every dry shampoo product on the market, and this is by far the best one yet. My hair looks beautiful, and I can now go nearly a week without washing (while still having absolutely gorgeous hair)! I used to have to wash my hair every other day when I was using my former favorite dry shampoo (and it made my scalp itch on day two). This product is definitely worth a try, and it may soon be your favorite!" —Melanie Havert

Get it from Amazon for $18 (available in six shades).

Promising review: "This stuff is amazing! It goes on easily and you don't have to use too much. It blends quickly and is not cakey or heavy on your skin. I was shocked at how well it neutralized some of my red spots and cystic acne scars. It's great to wear under makeup, but is also light enough that if you blend it in you won't notice it wearing it on a natural face. That's really nice for when you don't want to put on a full face of makeup, but want to look a little clearer." —Claire C.

Get it from Amazon for $29.99.

I bought one of these cloths after including it in previous posts, subsequently selling myself on it (hazard of the job). It honestly works better than I could've imagined! You really do just need to dampen it with water to have your makeup melting off in seconds. I think this is a great zero-waste option for people (like me) who don't wear a ton of makeup on the day-to-day, because you can get a lot of uses from this cloth without needing to wash it constantly. It also washes up shockingly well. I've had it for close to two years and every time it comes out of the washing machine almost entirely stain-free I'm equally shocked.

Get it from Amazon for $20 (available in 16 colors).

Promising review: "I was skeptical because I have always struggled with removing waterproof mascara 100% on the first wash/wipe. I applied it to both my lashes and immediately washed my face with my normal cleanser, and I felt nothing on my lashes! Like I never applied anything to them. I am amazed and in shock still from this magical formula and invention! Best creation ever!" —Chrisy

Get it from Amazon for $14.99.

Check out my colleague's Heroine Make Speedy Mascara Remover review for more deets!

Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —Natasha

Get it from Amazon for $10.97.

Promising review: "As a 62-year-old woman who gardens, cleans house, etc., I needed something that improved the look of my nails without looking cheap or crappy. This was more than I wanted to spend on nail polish...but totally worth it. Two coats showed NO ridges and looked better than natural without looking fake or cheap. Totally worth it!" —Unbiased Independent Reviewer

Get it from Amazon for $20 (available in five shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

Promising review: "Was not expecting this product to actually live up to the great reviews. I was skeptical as I had tried magnetic lashes but not the kind with magnetic glue. The eyeliner glue is good quality and goes on smoothly like a regular liquid liner. It is a little wet, so I use cotton swabs to enhance my line. Once the line is on, the lashes go on easily, I use the tweezer to clasp as close to the lash line as possible. Some of the lashes are too big for my taste, but I love the ones I've used. Will buy again when I run out." —Nathaly Osorio

Get an eight-piece set from Amazon for $18.99.

Promising review: "I have long curly hair and use bonnets at night to prevent tangling, drying, and breaking of my hair. I knew this bonnet was different as soon as I put it on. The wide, soft band was so comfortable on my head, and the long straps to tie it were incredible. I’ve had bonnets before where the elastic was just one size with no option to tie, and they were often too tight or loose. Both were awful to sleep in. I also love the size of the bonnet because I did not have to find a way to fit all of my hair in; it was roomy enough to fit with ease. The material is so silky and smooth, and it's incredibly lightweight, so it didn’t feel like it was tugging down. I was not disturbed at all in my sleep wearing this bonnet because it was so comfortable. The color is super pretty, and I will be buying more of these. They’re now my favorite!" —Emily

Get it from Amazon for $9.99+ (available in two sizes and 19 colors).

Promising review: "This is the best electric shaver I ever used. I have bought several, and they just never did a nice job. This shaver shaves close, never irritates the skin, and is quick and easy to use. Nice compact size and great battery life. I highly recommend this shaver." —georgie

Get it from Amazon for $39.99.

Promising review: "I'm a nursing student and have to wear my hair in a bun every day. I've tried all the bun makers, watched YouTube videos, and spent way too much time getting my hair into a bun. I was able to make a pretty bun that was secure in under 30 seconds. I thought it was a fluke so I did it again, and then again. I just ordered two more packs because I know if I lose one of these, I'd have to tear the house down looking for it. I have hair to my mid back, and three of these worked perfectly for me. If I can get my hair in a bun in under 30 seconds, trust me...anyone can." —Tina

Get a pack of three from Amazon for $7.99.

Curlinator Designs is a mom-owned small business based in North Carolina that specializes in helpful hair accessories.

Promising review: "Love it!!! I was concerned I wouldn't be able to figure out how to use it, but videos make understanding simple. So much easier to use in the mornings than fixing your hair in a bun!!!" —bld9

Get it from Curlinator Designs on Etsy for $12.50 (available in 18 colors).

Promising review: "These work really well and are very easy to wash and use. I would recommend them if you do a lot of eye makeup and don't have like 40 brushes. Makes one set of eye brushes a viable option for a look." —Elizabeth P.

Get a two-pack from Amazon for $7.99.

Shower Cat is the small business behind this...well..shower cat.

Promising review: "This little thing has saved us so much time and effort when cleaning the shower! Just stick it up with the included adhesive, and every time you wash your hair you can just rub your finger along the silicone nubs to catch it. Holds quite a bit of hair, and has outlasted even bleaching the shower. Super simple to clean, and stood up to being sprayed directly with cleaner and rinsed out." —Gwynne Bee

Get it from Amazon for $14.95 (available in white and pink).

Lay-n-Go is a woman-owned small business that's been in business for over 10 years! What started as a solution for quickly cleaning up Legos has evolved into a full line of products to solve a wide range of organizational needs.

Promising review: "I've been in the travel industry for 16 years, and up 'til now, I haven't found a durable and easy-to-access makeup bag. They are always too small or so big your makeup rolls around and gets on everything. This is the perfect size to fit a full face worth of makeup products without being bulgy or bulky. The brush holders inside work perfectly, and any small items like bobby pins or hair ties go great in the zipper compartment to keep them easily accessible. Highly recommended if you do makeup on the go." —ASilver105

Get it from Amazon for $19.95+ (available in three sizes and 10 colors).

Promising review: "My daughter’s curly hair is usually filled with tangles in the morning because she tosses and turns in her sleep, but this leave-in has been an absolute lifesaver. It is lightweight, adds shine and definition to her ringlets, and, best of all, it’s much easier to run a brush through her hair in the morning. This spray also has a fruity scent that my little girl loves. I highly recommend it to other moms." —AME

Get it from Amazon for $8.69.

Promising review: "I have very fine hair, and no matter what product I use, it never seems to have any volume...until I found this miracle powder! I've been using it for years. Just a few dashes of powder to my roots and my fine limp hair looks amazing! If you have fine hair, don't hesitate to buy this!!!" —Kitty Blocher

Get it from Amazon for $21.95.

Promising review: "I've been a certified makeup artist for 12 years. Used for my cousin's wedding makeup, and they worked really well as far as catching fallout and shaping goes. When taking them off, they really stick, so just be gentle. Still great." —Andrea

Get a box of 120 pieces from Amazon for $5.99.

Promising review: "This moon slice is perfect and everything I’ve ever wished for. I wanted an eyeshadow shield that a) wasn’t sticky, and b) was reusable. This particular gadget gets bonus points for being made of silicone, which is stiff yet flexible and fits comfortably — and pleasantly — under the eye. I also feel the grippy nature of the silicone helps catch eyeshadow fallout better than, say, a business card. All in all, this is an amazing little tool." —Kat

Get it from Amazon for $13.26+ (available in pink and blue).

Reviews have been edited for length and/or clarity.

Promising review:Promising review:I put some on after towel-drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant, so I was skeptical, but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed.Promising review:I purchased this brush three weeks ago and have used it every day.Plus, the brush is easy to clean. It truly glides through my wet hair.Promising review: Promising review:Promising review:this is the ONLY product that has ever workednow they're almost baby-soft againleft it on my super-dry, thick-callused heels for only three minutes, and the calluses were literally melting offPromising review:I applied it about one or two minutes after finishing a second coat of color, and within minutes, it had bonded and set, and my nails stayed shiny and polished for over a week.Promising review:It is everything all in one and the oval shape makes it so easy to use.This straightens and retains the volume and gives it a soft, nondamaged look.Promising review:I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like.Promising review:My hair is almost fully dry when I take this off (15–30 minutes max), and I feel relieved that I don’t have to carry the weight of a full towel around!Promising review:It's a lot bigger in person than it looks in the image, which is great because it covers more of your hair to help dry it. No more heavy towels on my head or tight towel wraps.Promising review: My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. Promising review: I have used just about every dry shampoo product on the market, and this is by far the best one yetPromising review:I was shocked at how well it neutralized some of my red spots and cystic acne scars.You really do just need to dampen it with water to have your makeup melting off in seconds.I've had it for close to two years and every time it comes out of the washing machine almost entirely stain-free I'm equally shocked. Promising review: I am amazed and in shock still from this magical formula and invention! Best creation ever!Promising review:Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy.Holy grail.Promising review: Two coats showed NO ridges and looked better than natural without looking fake or cheapPromising review:The eyeliner glue is good quality and goes on smoothly like a regular liquid liner.Once the line is on, the lashes go on easilyPromising review: The wide, soft band was so comfortable on my head, and the long straps to tie it were incrediblelove the size of the bonnet because I did not have to find a way to fit all of my hair in; it material is so silky and smooth, and it's incredibly lightweightI was not disturbed at all in my sleep wearing this bonnetPromising review:Promising review:I just ordered two more packs because I know if I lose one of these, I'd have to tear the house down looking for it.Promising review: So much easier to use in the mornings than fixing your hair in a bun!!!Promising review: Promising review:This little thing has saved us so much time and effort when cleaning the shower!Promising review:This is the perfect size to fit a full face worth of makeup products without being bulgy or bulky.Promising review:It is lightweight, adds shine and definition to her ringlets, and, best of all, it’s much easier to run a brush through her hair in the morning. Promising review:Just a few dashes of powder to my roots and my fine limp hair looks amazing!Promising review:Promising review:This particular gadget gets bonus points for being made of silicone, which is stiff yet flexible and fits comfortably — and pleasantly — under the eye.
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